I apply color with my good name.
reliable color results with up to 100% opacity
was checked by a team of experienced hairdressers
with duo-protein complex consisting of keratin and rice protein for gentle coloring
181 shades of permanent hair color
with argan oil for high color brilliance
quick and easy to learn number system
Pyrazole 5 = Color pigments for vibrant, long-lasting shades of red
Double pigmentation of base color
Natural, with efficient white coverage
Natural intensive, with efficient grey coverage
Permanent hair color – natural- & trend shades
Usage: darker or up to 3 shades lighter, all-over color, in foil. 2-STEP-PROCESS. Lightening and color-treating. Both steps take place simultaneously. First, the cuticle layer needs to be opened up so that the hair color can work its way into the fibrous layer. Then, the natural pigments are lightened and melanin is partially removed, allowing the new color pigments to bond with the hair. The final color result is produced through the combination of the altered natural pigments and the new color pigments.
Usage: up to 5 shades lighter, all-over color, in foil. Brightens the natural pigments in the first 30 – 40 minutes, deposits the pigments in the last 15 – 20 minutes.
Booster / strengthener
Usage: extra booster for hair colors, minimizes the pigment. Add 0/00 to hair color for greater lightening. Never use 0/00 on its own. It must always be added to the mixture.
Consists of miniature mineral particles made up of tourmaline, amethyst, coral, pearl, ruby, amber and nephrite. The gemstone dust aids in the coloring process by transporting the pigments to exactly the right place at the right time. This way the pigments are able to penetrate the hair structure and upon completion of the color treatment deeply seal in the color. The result: lush, brilliant and long-lasting hues.
Has a high biotin content that enhances the quality of hair’s keratin and helps reduce hair loss. It contains proteins that coat the hair shaft, smoothing and strengthening it so that each individual hair appears thicker. Hair has noticeably more volume, body and bounce. The natural film protects the hair from drying out while making wet and dry hair easier to comb.
High-quality, cosmetic ingredient won from plant-based proteins. Smoothes dull, brittle hair, leaving it strong and shiny. Balances hair’s hydration levels and makes wet hair easier to comb. Wheat proteins effectively protect the hair from all kinds of damage.
Is a fibrous protein that gives hair strength and elasticity. It rebuilds the hair structure from the inside out and forms filaments that allow hair to be curled, waved and twisted. Keratin deeply penetrates the hair structure where it provides strength, flexibility and shine.
This precious oil has been used in the beauty industry and in the kitchen alike since ancient times. Argan oil is produced from the seeds of the argan tree, which grows only in southwest Morocco. It is rich in essential fatty acids that are vital to the hair as well as vitamins A, E and F.
Shade level / basic shade
00 thick hair
Ultra light blond
Light light blond