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I apply color with my good name.
181 shades, providing up to 100% coverage. Permanent hair colors with rice protein, keratin and argan oil.
Our professional coloring concept meets the highest standards in providing vibrant, long-lasting color results and brilliant shine.
reliable color results with up to 100% opacity
was checked by a team of experienced hairdressers
with duo-protein complex consisting of keratin and rice protein for gentle coloring
181 shades of permanent hair color
with argan oil for high color brilliance
quick and easy to learn number system
P5
Pyrazole 5 = Color pigments for vibrant, long-lasting shades of red
+
Double pigmentation of base color
X/0
Natural
+X/0
Natural, with efficient white coverage
X/00
Natural intensive, with efficient grey coverage
0/XX
Mix shades
9 blue-violet
8 pearl
7 brown
6 violet
5 red-mahogany
4 copper
3 gold
2 green
1 ash
Permanent hair color – natural- & trend shades
Usage: darker or up to 3 shades lighter, all-over color, in foil. 2-STEP-PROCESS. Lightening and color-treating. Both steps take place simultaneously. First, the cuticle layer needs to be opened up so that the hair color can work its way into the fibrous layer. Then, the natural pigments are lightened and melanin is partially removed, allowing the new color pigments to bond with the hair. The final color result is produced through the combination of the altered natural pigments and the new color pigments.
keratin, vitamin B7, argan oil
up to 100%
1.9%, 3%, 6%, 9% or 12%
1 : 1
approx. 2%, red shades ca. 3%, Range of 10 approx. 2.5%
30 to 45 minutes, maximum of 50 minutes!
Lightening
Usage: up to 5 shades lighter, all-over color, in foil. Brightens the natural pigments in the first 30 – 40 minutes, deposits the pigments in the last 15 – 20 minutes.
keratin, argan oil
none
6%, 9% or 12%
1 : 2
4.5%
45 to 60 minutes
Booster / strengthener
Usage: extra booster for hair colors, minimizes the pigment. Add 0/00 to hair color for greater lightening. Never use 0/00 on its own. It must always be added to the mixture.
–
12%
1 part 12 series : 1 part 0/00 : 4 parts me developer
4.5%
45 to 60 minutes
Consists of miniature mineral particles made up of tourmaline, amethyst, coral, pearl, ruby, amber and nephrite. The gemstone dust aids in the coloring process by transporting the pigments to exactly the right place at the right time. This way the pigments are able to penetrate the hair structure and upon completion of the color treatment deeply seal in the color. The result: lush, brilliant and long-lasting hues.
Has a high biotin content that enhances the quality of hair’s keratin and helps reduce hair loss. It contains proteins that coat the hair shaft, smoothing and strengthening it so that each individual hair appears thicker. Hair has noticeably more volume, body and bounce. The natural film protects the hair from drying out while making wet and dry hair easier to comb.
High-quality, cosmetic ingredient won from plant-based proteins. Smoothes dull, brittle hair, leaving it strong and shiny. Balances hair’s hydration levels and makes wet hair easier to comb. Wheat proteins effectively protect the hair from all kinds of damage.
Is a fibrous protein that gives hair strength and elasticity. It rebuilds the hair structure from the inside out and forms filaments that allow hair to be curled, waved and twisted. Keratin deeply penetrates the hair structure where it provides strength, flexibility and shine.
This precious oil has been used in the beauty industry and in the kitchen alike since ancient times. Argan oil is produced from the seeds of the argan tree, which grows only in southwest Morocco. It is rich in essential fatty acids that are vital to the hair as well as vitamins A, E and F.
Shade level / basic shade
Main shade
Secondary shade
Mix shades
12
Platinum blond
0 Natural
0 Natural
11
Soft platinum
00 thick hair
SUPERBRIGHTENER
0/00
10
Ultra light blond
1 Ash
1 Ash
ASH
0/11
9
Light light blond
2 Green
2 Green
PETROL
0/28
8
Light blond
3 Gold
3 Gold
GOLD
0/33
7
Medium blond
4 Copper
4 Copper
COPPER
0/43
6
Dark blond
5 Red-Mahogany
5 Red-Mahogany
RED-MAHOGANY
0/45
5
Light brown
6 Violet
6 Violet
PINK
0/65
4
Medium brown
7 Brown
7 Brown
VIOLET
0/66
3
Dark brown
8 Pearl
8 Pearl
SILVER
0/81
2
Black
9 Blue-Violet
9 Blue-Violet
BLUE
0/88
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