“I was practically born into this trade, given that my entire family has a ‘hairy’ tradition that goes back many generations. They were either hairdressers themselves or involved in the production of hair care products. We have been producing and selling hair cosmetics for over 80 years. Even before I graduated, I was working regularly in the family business, traveling to over 32 countries around the globe to find out what customers truly want. What I discovered is that, from the smallest hair salons to the top stylists, all customers want an approachable company with a family atmosphere and someone they can address personally to help them with their problems and needs. This customer need was what motivated us to create the MeMademoiselle brand. A company with a select range of professional products that is always there for its customers and happy to offer advice and support.”